It attracts a huge number of young people (over 3,000), mostly students from Montenegrin universities and universities from the entire region having their holiday on the Montenegrian coast. It was first organised as a daily event, and this year the programme extended to three days of over day  parties and concerts, featuring numerous music bands and worldwide known DJs.

This project helped  universities from the region in taking their decision on which destination to choose for their organised student trips in the pre-season period and also attracted some new universities for it for the next year.